About Mere Trout
Mere Trout is a trout farm in Mere, Wiltshire, specialising in hatching, growing, and smoking rainbow trout. We offer fresh and smoked trout products, including hot smoked trout, cold smoked trout, smoked trout terrine, and whole fresh trout and trout fillets.
Yes, visitors are welcome to visit our farm shop, where you can purchase our products directly. We recommend calling ahead to ensure we have the products you’re interested in available.
The farm shop is open as follows:
Monday – 8 am to 4 pm
Tuesday – 8 am to 4 pm
Wednesday – 8 am to 4 pm
Thursday – 8 am–4 pm
Friday – 8 am to 2 pm
Saturday – Closed
Sunday – Closed
Our products are available at local farmers’ markets, farm shops, delis, restaurants, and pubs in the area. You can also order online for home delivery or visit our farm shop.
View a map showing shops that stock our products.
Yes, we attend several farmers’ markets in the region. Here is a list of markets and dates:
Axbridge Farmers’ Market
Axbridge Town Square, Axbridge, BS26 2AP
1st Saturday of each month from 9am to 1pm
Frome Farmers’ Market
Boyle Cross ,Market Place, Frome, BA11 1AJ
2nd Saturday of each month from 9am to 1pm
Poundbury Farmers’ Market
Queen Mother’s Square, Poundbury, Dorset DT1 3BL
4th Saturday of each month from 9am to 1pm
Salisbury Charter Market
Salisbury Market Place, Salisbury, SP1 1JH
Every Tuesday from 8.30am to 3pm
Every Saturday from 8.30am to 4pm
Shaftesbury Farmers’ Market
Town Hall, High Street, Shaftesbury, SP7 8JE
1st Saturday of each month from 9am to 1pm
Sherborne Farmers’ Market
Cheap Street, Sherborne, DT9 3BJ
3rd Friday of each month from 9am to 1pm
Wells Farmers’ Market
Market Place, Wells, BA5 2RB
Every Wednesday from 9am to 3pm
Wimborne Farmers’ Market
The Square, Wimborne, BH21 1JE
3rd Saturday of each month from 9am to 1pm
Yes, we work closely with local culinary professionals to supply them with our high-quality trout products. Many of the chefs of the restaurants we supply have visited the farm to see how we grow our trout and prepare our products.
Please call us or send us an email, and we get back to you with information on becoming a stockist and our trade price list.
Trout Farming and Sustainability
Our trout are raised in ponds fed by two natural chalk streams, ensuring a clean and stress-free environment. We follow sustainable practices, including using high-quality feed and minimal handling to ensure the health and welfare of our trout.
Sustainability is at the core of our operations. We use feeds that replace fish oil and fishmeal protein with vegetable protein and algae, and we have participated in trials to replace the remaining fishmeal with insect protein. Being an inland farm, the Environment Agency monitors the quality of the water coming into and leaving the farm with random monthly visits, ensuring we meet the strict limits to ensure our water management practices result in minimal environmental impact.
Animal welfare is a priority for us. We ensure our trout have plenty of space, clean water, and a diet that meets their nutritional needs. We also minimise handling to reduce stress.
Our Products
Our smoked trout products are prepared on the farm using traditional smoking methods. We use locally sourced hardwoods for smoking, which imparts a unique flavour to our trout. The taste of our fresh trout benefits from the farm being upstream and very close to the natural springs, which results in exceptionally clean water and better tasting trout. Our smoked trout gets a shorter than usual salting time, using dry salt rather than brine, and we give it a lighter than usual smoke, allowing for the very subtle taste to come through.
Fresh trout should be stored in the refrigerator, consumed within a few days, or frozen for up to three months. Our smoked products have a shelf life of 10 days and can be frozen for up to three months.
Our trout products can be frozen for up to three months without compromising quality.
Hot smoked trout is cured and smoked at a higher temperature but for a shorter period, resulting in a flaky texture. Cold smoked trout is smoked overnight at lower temperatures, giving it a silkier texture.
Our focus is on natural, high-quality ingredients. Our smoked trout products are made without unnecessary additives or preservatives.
All our products are gluten free, and our kitchen is nut free.
Ordering and Delivery
Yes, we offer overnight delivery for online orders nationwide and a monthly home delivery round to certain postcodes. When you place an order online, if you are within our home delivery area, you will automatically be offered it as a delivery option. Delivery charges apply, but orders over a certain amount qualify for free delivery.
We charge £7.95 for UK mainland delivery. There is no charge for orders over £70.
Yes, we supply our products to trade customers across the UK. Please contact us for more information and to receive our trade price list.
Absolutely! Our smoked trout products make excellent gifts. You can specify a different delivery address, set the delivery date and include a personal message with your order.
Due to the perishable nature of our products, we cannot accept returns. However, if you are unsatisfied with your purchase, please contact us to discuss how we can make it right.
Quality and Freshness
Our fresh trout is harvested on the day of dispatch, ensuring it reaches you in the freshest possible condition. We also use insulated packaging and ice for delivery to maintain the ideal temperature.
As we smoke everything ourselves on the farm, we retain complete control over the smoking process. This enables us to optimise everything for the best possible taste, from the freshness of the trout to the selection of wood chips to the smoking temperature and duration.